Hunarbaaz Case Study
Dreamverse Learning Lab’s Hunarbaaz is a tech-enabled product that enables the users to build entrepreneurial skills and adopt an “i- can” attitude through interactive content and community support.
This is facilitated through a conversational agent built upon an Interactive Voice Response Systems (IVRs) that leverage audio storytelling, assessment as well as community building processes over a phone call. Additionally, weekly community circles facilitated on-ground gather print-based data from worksheets to analyze and ascertain tangible progress to goals.
Overview
To enable every individual to explore their potential by building confidence in one’s own abilities and agency to maximize available resources.
To mitigate the lack of uptake of entrepreneurship in rural areas by providing access to practical and relevant learning content in an accessible and scalable manner.
Key Challenges
Target Population
01
Geographic
Background
5 districts in the two states of Jharkhand and Bihar with a focus on rural and urban outskirt areas with low to no internet connectivity.
02
Educational
Background
Youth of ages 16-24 including- Current school students, School Dropouts, College Goers- ITI, Polytechnic, People without any formal education
03
Socio-Economic
Background
Economically Weaker Section who is unemployed or employed in low-income jobs
Strategies
Key Area
Strategy
Stories as a medium to disseminate learning. Special Focus on Character Design to ensure diversity in learning personalities and sectorial interests.
Content Quality
Pre and post surveys, Additionally, per Session ‘recall’ and ‘action’ mapped through self and peer evaluation.
Evaluation Processes
Weekly discussion circles facilitated by select Community Leaders, leveraging our entrepreneurship workbooks, to enable peer mentorship and spark collective action.
Ecosystem Building
“हम सिलाई सीखे थे और सेंटर खोलना चाहते थे लेकिन घर की स्तिथि ख़राब होने के कारण नहीं खोल पाए और अपने हुनर को दबा दिए थे। लेकिन हुनरबाज़ कार्यक्रम से प्रेरित होकर सिलाई सेंटर खोली हूँ और अभी कुछ बच्चों को सिखा रही हूँ और पैसे भी कमा रही हूँ।”
- भारती कुमारी
हुनरबाज़ श्रोता
बोकारो, झारखण्ड
Data Report
JUL 2022 to JUL 2023
Total Participants from Jharkhand & Bihar:
Pilot Duration in Months:
8790
06
Participants self-reported qualitative stories of change in these areas:
44.86% Self Awareness on Interest Area
29.5% Critical Thinking
13.62% Courage
11.93% Others
A Blended Learning Model
20 stories of 2 minutes each were published on the platform on a weekly basis. Each story ended with an quantitative ‘recall’ question to be answered via key presses to gauge engagement. A qualitative ‘action’ based question followed this to gauge learning impact.
Minute-wise Listeners per month
50%
Participants
Started their journey of experimentation, innovation and entrepreneurship as a result of the program. Small businesses were started in the sectors of Agri-tech, Beauty and Wellness, Food Industry, fashion and lifestyle and handmade toys.
48%
people reported ‘tinkering’ as their favorite method to ideate!
